Know Your Reader
Reader identity, objectives, questions, and context.
For Authors
Turn Your Book IntoMoreCashFlowMeaningfulReaderRelationshipsUsefulReaderInsightsMoreBusinessOpportunitiesMoreCashFlow
Praxis helps you understand who your readers are, see how they engage with your book, learn what they care about, and give them a natural next step to continue the relationship.
- Know your readers. Understand who they are and what they hope to get from your book.
- Understand engagement. See how readers interact with your ideas.
- Continue the relationship. Connect readers to the right next step while attention is high.
How a book becomes a business asset
The reader relationship should not end at the sale.
Distribution gets the book into someone’s hands. Praxis helps authors understand and guide what happens next.
01 — KNOW
Know the
ReaderUnderstand who they are, why they bought your book, and what they hope to get from it.
02 — SEE
See Reader Engagement
See whether they engage and where the experience is holding their attention.
03 — UNDERSTAND
Understand Their Interests
Learn which ideas, themes, and questions matter most to them.
04 — CONTINUE
Continue the Relationship
Guide them into the right next step with less friction.
The business outcome: more audience. Better insight. Stronger relationships. More opportunity.
The missing layer after distribution
Selling the book is only the beginning.
Authors have more ways than ever to sell a book. What most distribution models still do not provide is visibility into the reading experience itself.
| What the author can see or do | Traditional Distribution | Author-Owned Distribution | With Praxis |
|---|---|---|---|
| Books sold | Visible | Visible | Visible |
| Who bought | Usually unknownSales are reported, but the individual reader is generally not identified to the author. | VisibleYou can know who purchased when the transaction happens through your own channel. | VisibleThe reader relationship can continue inside the experience. |
| Did they read | UnknownA sale does not show whether the reader actually engaged with the book. | UnknownKnowing who purchased still does not tell you whether or how they read. | VisibleReader activity provides signals showing where meaningful engagement is happening. |
| What they cared about | UnknownThe transaction provides no insight into which ideas or topics mattered most. | UnknownPurchase data identifies the customer, not what resonated inside the book. | VisibleReader interactions can reveal the themes, questions, and ideas drawing the most interest. |
| A natural next step | DisconnectedThe next step usually sits outside the reading experience and depends on the reader finding you again. | DisconnectedYou may own the customer relationship, but the reading experience and follow-up journey are still separate. | ConnectedRelevant next steps can be built directly into the reader experience. |
Praxis insights reflect activity inside Praxis. The information available through other channels depends on the tools and permissions in use.
Reduce the gap
A QR code is still a handoff.
Every transition between the book and your next step creates another chance to lose attention.
WITHOUT PRAXIS
BookQR / linkphonebrowserlanding pageformemailnext step
WITH PRAXIS
Book experiencecontextual next stepaction
Fewer breaks in the reader relationship. A more natural path from interest to action.
See the product
See what your reader sees.
See what you learn.
A connected reading experience for your readers. A clearer view of engagement for you.
What Praxis Helps You Do
Make every reader interaction more valuable.
Deepen the Reading Experience
Give readers more ways to engage, reflect, listen, ask questions, and stay connected to the ideas.
See What Resonates
Understand which ideas, questions, and themes are creating the strongest reader response.
Create the Next Step
Give interested readers a natural path into your community, services, programs, events, or resources.
Resources for Authors
Not every author needs the same next step.
Use the resource that matches where you are right now: build the strategy, diagnose the leaks, or move directly into Praxis.
Build the strategy
Want your book to create more opportunities for you?
Use the Book-to-Business Blueprint to map how your book can build audience, create reader insight, deepen relationships, and open new opportunities.
Get the Book-to-Business Blueprint Find the leaksWant to know where your book is leaving money on the table?
Use the Revenue Leak Audit to identify where attention, reader data, relationship, and downstream opportunity are being lost after the sale.
Take the Revenue Leak AuditLive Training
Want to see the strategy taught live?
Join an upcoming Praxis webinar and see how authors can turn a book into a stronger audience, relationship, and business asset.
Explore Upcoming TrainingAuthor Plans
Ready to make your book keep working after the sale?
FAQ
Questions authors usually ask before getting started.
No. Praxis works alongside the distribution you already use. Your existing distribution agreements still apply. What Praxis adds is the reader experience after the sale: ebook, audiobook, AI companion, reader insights, and a built-in way to continue the relationship with your readers in one place. For some authors, that can also reduce the need to maintain separate websites, landing pages, or disconnected tools just to promote a book and engage readers.
Praxis shows you who your readers are and how they engage with your book—including how long they read, which sections get the most attention, and what you learn from their reflections and responses. Book sales can also connect directly to your CRM, giving you useful reader data you can use to continue the relationship.
Praxis makes it easy for readers to take the next step while they’re already engaged with your book. Relevant buttons can appear directly inside the reading experience, and at the end of the book, readers are asked how they’d like to continue the relationship with you.
Praxis keeps readers engaged throughout the book, not just at the end. Readers can ask questions, take notes, listen to the audiobook, and respond to reflection prompts placed at key points in the reading experience based on the book’s selected blueprint. Those prompts help readers think about what they’re learning, apply it to their own situation, and stay actively involved with the material. Praxis can also surface relevant next steps throughout the book, making the experience more personal and actionable.
Visit the Author Plans page to compare current prices, book allowances, and terms. View Author Plans